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PRODUCT & UXUI DESIGNER

about

I am bie
ðŸ‡ðŸ‡° Hong Kong-born Designer with a passion for crafting intuitive, accessible, and visually engaging digital experiences that resonate with users.
With over 10 years of experience spanning startups, creative agencies, and corporate in-house teams, I specialize in bridging business goals with user needs through strategic design thinking and hands-on execution.
Currently working as Assistant UI/UX Manager at Hang Seng Bank, I lead the design of securities platforms including InvestEx, DasSc, and PWS. My role involves close collaboration with Product Owners and Business Units to translate complex requirements into seamless user journeys—ensuring clarity, accessibility, and impact at every touchpoint.
Driven by curiosity and empathy, I believe great product design is not just about aesthetics, but about solving real problems and creating meaningful connections between people and technology.
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